Recently, the national final of 2023 “Zhongtu Kexin Cup” Brand Planning Competition, National College Business Elite Challenge (Singapore) and China Regional Selection Competition of Global Brand Planning Competition was successfully held online. The competition was co-sponsored by Global Chinese Marketing Federation (GCMF), CCPIT Commercial Sub-council, CCOIC Commercial Chamber of Commerce, Commercial Culture Association of China, the Commerce Economy Association of China and China Trade News and organized by CCPIT Commercial Sub-council. Five teams of our school won 1 first prize, 2 second prizes and 2 third prizes.

The scale of this year’s competition reached a new high, with more than 3,000 teams from more than 500 colleges and universities in 31 provinces, autonomous regions, municipalities and special administrative regions across the country registering for the competition. After expert evaluation, a total of 1,587 teams were shortlisted to participate in the national finals, and all five teams from our school were shortlisted in the national finals, among which the entry of the team called Huai Da Team, “Branding Plan of Jiangsu Susi Silk Co., Ltd”, won the first prize in the National Final.

The school attached great importance to this competition and selected experienced teachers to form a team to guide the whole process. This year’s competition examined real enterprises and conducted brand planning with the authorization of the enterprises. The participating student teams conducted careful research and preparation, and intensively exchanged with the enterprises, which stimulated their enthusiasm for learning marketing and brand planning knowledge, provided new perspectives for the development of the enterprises’ brands, and further improved their professional knowledge and practical ability.