On May 29, HYIT students won 2 second prizes and 1 third prize in the national final of Brand Planning Competition, namely (Singapore) Global Brand Planning Competition. This year’s competition examines real enterprises and conducts brand planning with the authorization of the enterprises. Our school attached great importance to this competition, and selected experienced teachers to form a team to guide the whole process. The participating students made careful research and preparation, and had in-depth communication with the enterprises, providing new perspectives for the development of the enterprises’ brands and improving their own professional knowledge and practical ability.

Our school has been constantly strengthening the cultivation of students’ innovation ability, and has cultivated a batch of student teams of innovative consciousness and practical ability by holding all kinds of competitions to improve students’ innovative ability, boost their academic achievements, stimulate their enthusiasm for marketing and brand planning.

The competition was co-sponsored by Global Chinese Marketing Federation (GCMF), Commerce Committee of China Council for the Promotion of International Trade, Commerce Committee of China Chamber of International Commerce, Commercial Culture Association of China, the Commerce Economy Association of China, China Trade News, organized by Commerce Committee of China Council for the Promotion of International Trade. In total, 845 teams from 244 universities entered the national final.